SlyBrand

You may have noticed that something’s wrong. The parent URL for this blog, that’s what’s wrong. Something else is wrong. SlyBrand is sputtering. The reason for the lack of information is because were going from zero to 1. We’re rethinking our website, our purpose, our methods of communication (among other things) so we can do the most, with the least. This hangup is largely due to the development of the Fox Design Co. website.

At this point, we don’t know exactly what it will be. But we can only hope it has some of the graphic appeal that this does, with the usability and update-ability that this has. The sketch on the left may help, or add to the confusion (and if it does, you may get a little taste of what has been hanging me up lately).

There have been some enlightening things that have bubbled up to the top of my mind throughout wrestling with this project. I’ve learned better who Fox Design Co. is. For example, instead of just implying “we’re a graphic design firm that does advertising, environmental & sign, logo & symbol, print, screenprint & web design,” we’re gonna say: “we tell brand stories.” It was there all along, it just took the creative process, the struggle, to bring it out.

Sorry for the lack of new posts. The future’s bright, spring is in the air.