SlyBrand

My 3-year old daughter is unnervingly independent. And that’s how she likes it. Particularly when it comes to dressing. Even when she was 2 or so, she would throw a fit if I tried to help put on her pajamas. After a swift kick in the head with a feety-foot, I would just sigh and just answer her with a loving, “we all need help.”

Only after a couple of months of focused thought on what makes a company last, have I realized how true that statement is. Whether it’s needing an advocate on a prospective client’s side, or needing more information from a key person in order to move forward in the creative process, or just needing someone to say “good work,” we all need help.

So when I hit my next creative brain-block, instead of asking “why can’t I produce?!?,” maybe I should just look … for a little help.

Ever see something that just says it all? Like a symbol or logo that has that unexplainable “it” factor? Philosophers of old called the “it” factor the quinta essentia, or the “5th element.” It’s that mystical thing, working behind the scenes, that seems to just hold everything together. And apart from the really lousy movie from the late 90’s starring Bruce Willis, we’re pretty intrigued by the whole idea. We’re creating a new category called “Five” just for that topic.

The image on left, as opposed to this, is an academic crest we’ve recently finished. It’s part of a brand identity being created for a new School in Greenwood, Mississippi. The typeface and flourishes are based on the works of American master typographer Frederic W. Goudy.

We’d like to take this opportunity to wish Redeemer Classical School the very best in all their future endeavors.

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