Archive for June, 2007

Memphis Squids in action

Saturday, June 30th, 2007

Memphis Ultimate Disc Association Brand IdentityHere’s the squid design workin’ it on the MUDA summer league jerseys. In action Thurdsay evening at Overton Park.

Memphis Ultimate Disc Association Brand Identity

Memphis Ultimate Disc Association Brand Identity

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Imagination in brand stories. Insert self here.

Wednesday, June 27th, 2007

More on mythology from Seth Godin.

A long time ago…

Wednesday, June 13th, 2007

“What we have today is a demythologized world … And, as a result, the students I meet are very much interested in mythology because myths bring them messages.”
—Joseph Campbell, The Power of Myth

If you haven’t seen the History Channel’s Star Wars: the Legacy Revealed I highly recommend it.

Simplicity

Tuesday, June 12th, 2007

Here’s an encouraging read from Unclutterer on finding joy in divestment.

Brand distinction

Friday, June 8th, 2007

“I can calculate the motion of heavenly bodies but not the madness of people.” —Sir Isaac Newton

Here’s an article from Tait Subler in Minneapolis on the importance of imagination in marketing.

Faithful observance

Friday, June 8th, 2007

my faithful friendSince we first laid eyes on you, you had already picked us out and wanted so badly to be taken home. So that’s exactly where we took you. From your first flower-bed of a home, to your new life with us, you were ours—and we were yours.

Your oversized ears were always up as you sat in the Sphinx position, listening for the next “wanna ride in the CAR?” or for the sound of a goldfish cracker lightly hitting the floor. There was something distinct about you. And while that difference is still a mystery, I think it had something to do with how observant you were. And how truly transparent you were. It was almost like we could know exactly what was on your mind. We saw the wheels turning, and strangely, we related to your doggie-thoughts as you quietly watched us.

You knew that we wanted you with us. Despite being the 98 year-old virgin, you never ran away.

You noticed the subtleties of our world, at just the time we needed it—and you lived well.

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Calvin (1991-2005)

The brand identity site we’ve been waiting for

Thursday, June 7th, 2007

Thanks to Spike at Brains on Fire for the heads up on this one.

Memphis Squids identity, hot off the board

Wednesday, June 6th, 2007

MUDA logo

Calamari anyone?!?

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