I was tweaking this logo recently as my 4 year-old daughter caught a glimpse of my computer screen. She exclaimed, “Ahh! I know who that is.” I replied with a surprised, “You do? … Who is that?” She said, “That’s Mysto Fox.”
So, I’m pleased to introduce to you the official mascot of Fox Design Company, “Mysto Fox.“
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When we were doing Art Deco era visual research for Elizabeth Boyd’s brand identity we came across this rare, original, casting of Charles Sykes’ “Spirit of Ecstasy.” Also known as the “Flying Lady,” you probably know her best as the mascot for Rolls Royce automobiles. Not that I’ll ever own or even drive a Rolls, but their commitment to quality and legend is admirable, as symbolized by the iconic statue they’ve built their brand on.
Now that’s what I’m talking about when I mention “brand story.”
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What the heck. I guess today is sign day. It’s always gratifying to see our work implemented into the world, or sculptured plastic, successfully.
I’ve always admired this gem of a sign on Summer Avenue in Memphis. I wish a type designer would create a typeface based on this one, so I don’t have to hack one out myself.
Nothing too special, but here are a few signs I did for the CB Richard Ellis property, Bellbrook Industrial Park. This project is a great testimony to the power of good brand planning and standardization—by Looney Ricks Kiss Architects (LRK). LRK also spruced up the exterior, and boy did it need it, and developed a clean, representative color system for wayfinding around the park.
Just out … I revisited the hand-drawn type from what used to be Elizabeth Boyd’s “Dish” logo. I’m aiming for an eclectic, funky, deco feel from the custom type treatment. Check out the inspirational vintage deco ashtray.
