SlyBrand

So, finally, after seven months of excruciating work. Our cleaned-up, loaded up with work, coded-to-web standards (thanks JD) website is live. Please take a look.

Here’s the new Fox Design Co. “elevator pitch”:

Our Mission:
To create valuable, and sustainable graphic identity systems
that beautifully and simply tell distinct stories.

Wow. The latest edition of Wired features a masthead and cover image designed by my type heroes, House Industries. The only problem is I generally don’t read Wired or give a rip about its content. But alas, they went out and got J.J. Abrams to guest-edit the “Mystery Issue.” The creator of Felicity, oh yeah, and Lost, is the source of alot of my creative inspiration these days. Did I mention he created (and masterfully wrote several episodes of) Felicity?

If you feel overwhelmed by the “Age of Immediacy” and technology, GO OUT AND GET THIS ISSUE. It’s a keeper. And it won’t allow you to read it quickly. It would make a phenomenal pool-side read for this vacation season.

This magazine, and especially the article written by J.J. himself, pretty much explains the concept I wrote about in this post I made in February of ‘07.

Just heard the news on NPR of the death of folklorist, labor activist and storyteller, Archie Green. Here’s a quote from Torching the Fink Books and Other Essays on Vernacular Culture:

“The peasant fiddler is as worthy as the symphony violinist; the village cobbler more precious than a pair of boots.”

Thanks for reminding us Archie.

I went to an encouraging lecture by James Yood tonight at Rhodes College. It was encouraging because of his thesis refuting the idea that the New York strain of contemporary American art is the only valid channel out of which culturally relevant art is created. He helped me to be proud of my city, content to be a local artist, and honored to have an art museum in Memphis like the Brooks. Oh yeah, he also confirmed my latefound love for the city of Chicago.

Starbucks gets a fiver.

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Oh, to be a Level 5 Leader.

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I couldn’t resist busting out a “fiver” for this renaissance of a classic American icon. Thanks to Brand New for shedding light on the subject.

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Ever see something that just says it all? Like a symbol or logo that has that unexplainable “it” factor? Philosophers of old called the “it” factor the quinta essentia, or the “5th element.” It’s that mystical thing, working behind the scenes, that seems to just hold everything together. And apart from the really lousy movie from the late 90’s starring Bruce Willis, we’re pretty intrigued by the whole idea. We’re creating a new category called “Five” just for that topic.