SlyBrand

Found this ramble as I was going through some old files. Sorry if it’s a bit raw.

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Don’t focus on the competition, but be aware of them so that incidental design or symbolic crossover confusion does not occur. Don’t focus on cultural downfalls or what “should” be done that isn’t being done because of the potential for cynicism to become the prevailing tone, although possibly subtle, of conversation or conveyed content.

Focus on goodness. Focus on distinction, but only the good things that create distinction. The goodness should come from the essence of the company represented. Whatever is good needs to be highlighted. If it’s many things, then those many things need to be part of the identity of the company. If there are a few good things, then those few things need to be highlighted and communicated. It is about character. And character comes from trial, perseverance.

So, as a business, the clients I should hope to work for are those who understand something about the the world, and have made up their mind to hope for goodness. My business should reflect this concept, and should, leading by example, communicate this concept, of goodness prevailing, in the midst of brokenness and everything wrong, in not only its essence, but in every extension, theoretical and practical, conceptual and visual, in thought and action, spirit and word.