SlyBrand

So, I’ve been slowly working over my main website over the last 3 months (preview above). It’s been largely an after-hours project that’s felt more like the enjoyment that comes from cleaning house, than work.

Some great things have come out of the discipline of methodically working through this project. First, and possibly most important, I have a new “elevator pitch“. This retooled mission statement has been a filter that’s guided me along the path of production. Exactly what a mission statement should do.

Secondly, by taking it slow, I’ve been able to pay better attention to how the user will approach and use the site. I’ve learned from my user experience friends that this is an art in itself.

I’ve also continued to wrestle with the Fox Design Co. brand. I’ve decided to return to the logo I created back in 2001, with a few minor tweaks. I hope to post an evolution of that mark soon.

A new favicon and secondary graphic have also come out of the process. They’ll be around soon too.

As for the site being finished, I’m hoping in the next two weeks or so you’ll see the fruits of my tortoise-like labor.

If you’ve visited my LinkedIn profile lately, you know that I’ve been working at Second Presbyterian Church in Memphis, since November of last year. I’ve been there for rouughly 5 months now, and it’s been a great experience. One of the things that I’ve enjoyed is designing bulletins for our many different services. Here are a few.

We printed the Advent bulletin on a silk matte stock using a unique PMS black and metallic gold ink. (more…)