Unexplainable.
There are some things in this world that just can’t be explained. And that don’t need to be. Like this. And this. Admitting that mystery exists is counter-intuitive for me. But it’s funny, the more I discover things that just can’t be explained, the more confident I feel to clearly explain the things that can.
That’s important for me to remember. Because whenever art and business are combined, like when a brand identity system is developed, there are things that can’t be explained, and things that can. In the creative cycle of identity development, there’s a place for exploratory ambiguity and a place for crystal-clear communication. It’s like the mystery creates the clarity. And the tension between the two makes it fun.
So while I’m watching this, I’ll be loving the fact that some things in this world just can’t be explained.
