Serious design, design that makes breakthroughs, design that inspires, is often a result of accidents, personal obsessions of the designer, and that designer’s intuition, determination, arrogance, and naivety.”

—Paula Scher with Print Magazine’s Imprint

Thanks to UnderConsideration for the link.

We’re excited to announce our work for Memphis Children’s Clinic is a 2011 Brand New Award winner in the Logo category.

The Memphis Children’s Clinic is one of the area’s oldest and largest Pediatric Medical Groups. Comprised of over thirty doctors at six locations, they serve both state and private-insured families.

We created this flexible identity system containing add-on regional identifiers. The system allows the locomotive logo to stand alone or appear with any number of typographic traincars.

We’ve followed the writing and work of UnderConsideration for some time now, know the quality of their taste, and are honored to be listed as winners alongside some of the most renowned design groups in the biz.

Ask yourself what you would do if nobody paid you. What makes you feel fulfilled and excited? Whatever that is, do it.”

—Dana Tanamachi, with The Great Discontent

Competent people are seldom stymied from lack of opportunity—
it’s more likely that they’ll get off-center by not making choices…”

—David Baker, with HOW

It’s quite a problem in the workplace today, because we have a workplace that is increasingly set up for maximum group interaction. More and more of our offices are set up as open-plan offices where there are no walls and there’s very little privacy.”

—Susan Cain from her interview with NPR

There has to be a mechanism that accords the designer a role that fades in and out as they’re hired for projects. They have to have a stake…”

What you do as a designer—what you believe in & stand for—
is going to be evident in your work. It’s no more complicated than that.”