Paula Scher Rails AIGA’s Competition Approach

A beautiful description of the illogic behind good design.

Serious design, design that makes breakthroughs, design that inspires, is often a result of accidents, personal obsessions of the designer, and that designer’s intuition, determination, arrogance, and naivety.”

—Paula Scher with Print Magazine’s Imprint

Thanks to UnderConsideration for the link.