The Memphis Children’s Clinic is one of the area’s oldest and largest Pediatric Medical Groups. Comprised of over thirty doctors at six locations, they serve both state and private-insured families.

After recognizing the challenge of branding one practice with six offices, we created this flexible identity system containing add-on regional identifiers. The system allows the locomotive logo to stand alone or appear with any number of typographic traincars.

This identity is a 2011 Brand New Award winner in the Logo category.